NRM North has embarked on a new advertising campaign highlighting the role the community can play in helping maintain and improve the condition of our natural values and resources. It encourages people to get involved with community 'care' groups. The central message of the campaign is that all Tasmanians can be 'natural resource managers' and it features a series of 'real' people and activities highlighting the things they do to make a difference. Some examples include planting trees to improve habitat and picking up rubbish from the beach.

The campaign uses a range of media including radio and newspaper advertisements, bus backs/sides and billboards. We are looking for the campaign to have a range of positive impacts including increasing engagement of the urban population in natural resource management issues and activities; increase links to and support for existing care groups; and increase understanding of what natural resource management is.